The Reason Every New Pharmaceutical Name Sounds So Bizarre Heather Tal MurphyThe Reason Every New Pharmaceutical Name Sounds So Bizarre Heather Tal Murphy How did they come up with Ozempic and Zepbound? Rule No. 1: Don't be "promotional."  

How did they come up with Ozempic and Zepbound? Rule No. 1: Don’t be “promotional.”

 

By